What started out as an inside joke between Mat Honan and his wife erupted into a meme plastered all over the Web (including blogs at Wired, Time, and The Economist). First, Mat created barackobamaisyournewbicycle.com, a site boasting all the nice things that Barack Obama has done for you.

Within days, copycat sites by various authors sprung up: hillaryclintonisyournewbicycle.com, johnmccainisyournewbicycle.com, ronpaulisyournewbicycle.com, michelleobamaisyournewbicycle.com, stevejobsisyournewbicycle.com, and even a site dedicated to the meme itself: isyournewbicycle.com

DreamHost, the Web hosting provider, couldn’t help themselves from getting in on the action with joshjonesisyournewbicycle.com. (Josh Jones is a Co-Founder of DreamHost.)

One simple but novel idea can go a long way.

[Update 20Feb08: cannondaleisyournewbicycle.com, hillaryclintonisyournewhddvdplayer.com]

[Update 21Feb08: iamyournewbicycle.com]